CEDAR RAPIDS/MARION CATHOLIC SCHOOLS UNVEIL NEW BRAND STRATEGY FOR THE FUTURE
CEDAR RAPIDS, Iowa—The Cedar Rapids/Marion Catholic Schools unveiled a new brand strategy that will better position the organization for the future. The new brand name is “Xavier Catholic Schools.” A new logo and branding line, “Learning with a higher purpose,” will be rolled out as well.
“We have some of the finest schools in the country and we needed a more cohesive and unified way to tell our story,” said Jeff Henderson, superintendent of all Catholic schools in the Archdiocese of Dubuque. “All of the changes are intended to provide people with a better overall sense of who we are, our values and our mission.”
The new logo incorporates the cross-X that is best known as the Xavier High School logo. Each school will maintain its unique identity. In the new logo, the name of each school is enclosed in a flag (with each school’s color brand) flying to the right of the cross-X logo. Click here to view all of the logos.
“We’ve incorporated one of the state’s best-known and highly identifiable icons with all our Cedar Rapids and Marion Catholic schools,” said Henderson.
Henderson explained that this overarching branding strategy is similar to the Big Ten Conference brand. Each school retains its own personality and identity, but all the schools together represent a “strong, interconnected brand message.”
“When you think of the Big Ten, certain words come to mind that help you define and understand what that organization is all about,” said Henderson. “We want people to hear ‘Xavier Catholic Schools’ and think, ‘We take children to a higher level of achievement.’”
St. Francis Xavier is considered one of the most revered Roman Catholic missionaries. The hope of school leaders is that this new brand will help them spread the word about private educational opportunities in Cedar Rapids and Marion.
“We’ve decided to come together under the banner of Xavier Catholic Schools,” said Henderson. “We are living in an age where you must market your services. This will help us market our schools as a cohesive educational process when we meet with prospective students and parents. We will be better able to communicate our educational philosophy with new people who move to the Cedar Rapids/Marion metro areas as well.”
Principals at the nine Cedar Rapids and Marion area schools are supportive of the brand change. They reiterate that nothing will really change at the school level, because it is more of a marketing effort to support enrollment efforts throughout the area.
“There is a strong shared spirit of support between all the Catholic schools in Cedar Rapids and Marion,” said Beth Globokar, principal at Regis Middle School. “All Catholic schools successfully compete in the arts, sports or academics, but we share one common connection that no other school system can offer, and that is developing the total person in a Catholic environment.”
“We educate children to the highest standards and promote lifelong faith formation,” said Henderson. “What is different about Catholic schools is that through our commitment to academics, faith and service, we offer a more holistic approach to education that goes beyond what other schools are permitted to offer.
“We build great students, but we also build great citizens,” Henderson said. “These are your next community and parish volunteers and leaders.”
Xavier Catholic Schools consists of six elementary schools, two middle schools and one high school. More than 2,800 preK-12th grade students attend Xavier Catholic Schools. Xavier Catholic Schools employs more than 200 full- and part-time people. The total budget for Xavier Catholic Schools is $18.2 million.
The schools include: All Saints Elementary School, St. Joseph (K-8th grade), St. Matthew Elementary School, St. Pius X Elementary School, Regis Middle School, Xavier High School and the Holy Family School System, which includes St. Ludmila Elementary School, St. Jude Elementary School and LaSalle Middle School.
Xavier Catholic Schools is accredited by the Iowa Department of Education.
Xavier Catholic Schools is part of the Archdiocese of Dubuque. The Archdiocese of Dubuque covers all of Eastern Iowa including high schools in Waterloo, Cedar Rapids, Dubuque, Gilbertville, Marquette, Mason City and Dyersville. The Archdiocese of Dubuque includes 54 schools and employs more than 1,100 teachers, administrators and staff. More than 13,000 children are educated through the Archdiocese of Dubuque schools.